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-Bullish
video ad forecast - Business Video Advertising...one
analyst firm expects the market for video
ads to grow 45 percent to $850 million
in 2009.
-Online
Video Viewership Hit High of 14.3 Billion in December...Web
video viewership jumped 13% in December
from the month before, comScore reported today.
-Businesses
Embracing Online Video Will Fuel The Web's Revolution
-Web
Video Boom Will Fuel Massive Advertising
Shift, Report Finds...Based on these shifts,
ad video spending is expected to jump
more than 50 percent in
2009.
-"57
percent of online adults have used the Internet to watch
or download video, and 19 percent do so on a typical
day...57 percent of online
viewers share links to videos with others
and three-fourths say they receive such links from others.
-Study: People
Devote More Time Online to Web Video Type
Content Than E-mail
Sixty-two
percent (of
Web Video Viewers) favor professional
videos compared
to 19 percent that would opt for amateur works.
...This
could be interpreted as a 'green light' for web entrepreneurs, now
is the time to incorporate web video before
the market becomes saturated...
According
to the wSJ story, video streaming
and downloads will
increase from 9% of all consumer Internet traffic in
2006 to 30% in 2011.
Providence
pumps up Web video with $100
mil.
"I
expect to see dramatic
increases for video advertising all across the Web," Chernin
(of News Corp) said...
A
new study from market research firm eMarketer, says companies
are now spending millions
of dollars on commercials specifically tailored for the
Internet. The
study, says this year US online video ad spending will
reach $775 million dollars, and will continue to grow
drastically over the next 4 to 5 years. By 2011, eMarketer
estimates online video ad spending will reach $4.3 billion
dollars.
Kohler
Web Site Features Next-Generation Video
Player to Offer
Visitors a Wealth of Product Information and Design Ideas
Mobile
video services .... is expected to compound annual
growth rate of 74 percent through 2012, according
to an ABI Research report. Revenue forecast is set to
grow from $1 billion this year to $17 billion by 2012.
AOL
Relaunches Video Search Engine "...with the explosion
of Web video content
over the last year..."
"When
we started building Dabble in 2005 it was hard to imagine
the video search market
getting this big as
quickly as it did..."
Large
corporations and small companies are actively
using Internet Video to
market themselves. "...The St.
Louis-based foundation crack specialists, with franchises
in Arlington Heights and Crystal Lake, posted its 15-second
commercial on YouTube about a year ago. Since then about
750 people have viewed it. The company plans to produce
other videos featuring its mascot, Mr. Happy Crack.
'I
do what I can to capitalize on the fact that ours is a low-tech
industry benefiting from the hi-tech marketing capabilities
of the Internet,' said company spokeswoman Cary Goldwasser.
'And if our humble ad becomes a viral must-see, we’ll
just have to live with it.'"
The "YouTube
Election" - Web Video is the New 2008 Political
Battlefield
Sony
Pictures launches Crackle, an online entertainment network
focused on professional web videos and funding aspiring
filmmakers' work.
Web
Videos are so rapidly gaining in popularity that
views scramble to organize their favorites.
Total
time spent watching videos
on YouTube has surpassed
9000 years.
Prospects
are 72% more likely to purchase a product or service when
video is used and
they make their buying decisions faster.
Daily
use of online video
grew 56 percent over
the past year, and companies are probably going to
spend more than $4 billion on online video advertising
by 2011.
ExpoTV
brings together customer-generated product reviews and Web
Video.
Hollywood trying
to cash in on Web Video.
Wal-Mart
currently accounts for about 40 percent of all DVD
sales in the United States. By
launching its own service, Wal-Mart can
protect that DVD market dominance.
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FEATURE
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